March 14th, however, is a significant day here in Japan. It's called White Day and can be a fairly expensive day for men and the start of a week when women can binge on chocolate without spending a penny. (No jokes from my British friends, please.)
Wikipedia and other web sources date the tradition of Valentine's Day in Japan back to 1936, when Morozoff, a Kobe-based chocolatier, started advertising. Supposedly there was a typo, and only women were encouraged to buy chocolate for the men in their lives. (I think, more likely, the ad was composed by a man and he didn't want to spend the money.) In any case, since then, Japanese women have spent more and more money and gotten nothing but thanks in return, until 1978, when the chocolate sellers of Japan instituted White Day. That's a chance for men to give chocolate to the women who gave them chocolate a month before. The lingerie makers have tried to get in on the act, but that seems to have been largely unsuccessful.
Sorry, no picture. I guess my wife took her chocolates to the office.
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